Paid Search Landing Page
Seller traffic should go to one high-intent page.
Segment seller and valuation intent immediately. Avoid splitting optimization across duplicate URLs, query-string variants, and mixed CTA patterns.
View seller pageRaleigh Sell-Side Advisory
Built for owners who need clarity before they go to market.
The replacement direction for TBA Raleigh should feel like a premium confidential advisory firm, not a generic lead-gen page. This preview shows the structure, trust hierarchy, and form experience the paid traffic should hit instead.
- Confidential Paid traffic should land in a low-friction, owner-first funnel.
- North Carolina Focus Triangle-centered positioning without blocking serious out-of-state owners.
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Attribution-Ready
Hidden capture for
gclid,gbraid,wbraid, andmsclkid.
What Paid Traffic Needs
- One clear seller CTA above the fold
- Phone number and form flow aligned everywhere
- Real proof, not generic “we’re the best” copy
- Clean handoff into tracking, sheet, CallRail, and follow-up
What To Keep
The current brand has credibility. The flow does not.
The existing logo, trust badges, and Raleigh business-broker positioning are usable. The replacement should keep those strengths, remove the duplicate landing-page sprawl, and make the owner’s next step obvious.
Valuation Funnel
Use valuation as a serious lead qualifier, not a generic contact form.
The valuation page should frame why an owner asks, what happens next, and what information helps the advisor prepare a useful conversation.
View valuation pageRecommended Funnel
A better structure for both SEO and PPC.
Homepage
Premium overview, advisor proof, split CTAs, consistent number, and authority sections.
Seller LP
Primary Google/Bing destination for seller-intent search with strong confidentiality language.
Valuation LP
Separate value proposition for owners seeking a planning conversation or exit baseline.
Thank You + Routing
Immediate confirmation, CallRail routing, notification trail, and offline conversion readiness.
Trust Layer
Proof should sound like owners, not ad copy.
“We had to sell our business of 30 years.” The future site should surface stories like this where owners can actually feel the empathy and confidentiality before they submit.
Longtime owner review, current TBA site“Tina and Steve helped me sell my electrical contracting business.” That kind of service-category specificity is stronger than vague “top broker” claims.
Electrical business seller review“Steve was incredibly helpful as I considered a business purchase.” Keep buyer credibility on the main site, but keep PPC seller funnels seller-led and focused.
Current TBA testimonial themeFAQ
Questions the paid traffic funnel should answer fast.
Can this page support Google Ads and Microsoft Ads better than the current site?
Yes. The replacement uses one canonical seller LP, one canonical valuation LP, and hidden attribution capture on every form.
What happens to current WordPress content?
Keep the strongest proof elements, location credibility, and a few high-signal visuals. Rewrite weak copy, remove duplicate pages, and stop routing paid traffic into generic forms.
What happens to lead routing?
This scaffold posts to a Cloudflare function so routing can be attached cleanly to Google Sheets, email, SMS, and future CRM destinations without depending on brittle WordPress webhooks.
Immediate Next Step
Use this preview as the base for the live replacement.
The PPC audit and the site rebuild should move together: cleaner campaigns, fewer landing pages, stronger tracking, and one dependable place for owner leads to go.